Ad Jaffa expand with Baker Perkins
Date: 14 November 2007
Flexible, automatic plant positions biscuit company for future growth
Baker Perkins has installed a flexible, automatic biscuit production plant that enables Serbian company Ad Jaffa to expand its product range. The new line will produce Petit Beurre and savoury crackers, and is part of Ad Jaffa's Euro 20 million investment in a new factory to add capacity.
Ad Jaffa have been in the biscuit industry for over 30 years, and their current portfolio consists of Jaffa Cake, Marshmallow and '0'Cake' (a crunchy biscuit with rolled oats) brands, all in a variety of flavours.
Their business policy to use the most up-to-date manufacturing technologies led to the choice of Baker Perkins equipment for this phase of business expansion. Ad Jaffa opted for a complete system, from mixing to baking and cooling, that gives them the ability to make two distinct biscuit styles on one line, and also provides flexibility for further brand expansion in the future.
A key component in the forming section of the line is the 540 Series combination laminator. This can produce both laminated products - such as hard sweet Petit Beurre - and sheeted biscuits including crackers. It provides a true sheeting and laminating capability with no compromise in either process, with significant capital and operational cost savings compared with conventional multi-purpose plants.
The hybrid Baker Perkins oven provides flexibility to bake with very hot and or humid conditions at the start of baking, with efficient drying and colouring later in the process. It comprises a DGF (Direct Gas Fired) front end, followed by Baker Perkins' new Jetcirc oven technology.
Biscuits, cookies and crackers fall into six different categories requiring varying levels of heat input. A hybrid oven can be set up to bake virtually any type of product, maximising options for the future.
A rotary moulder was included in the specification to provide capacity to add soft dough products to the portfolio.
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