New snacks at Process Expo
Date: 07 August 2008
Innovative ideas on booth #12118 in Chicago
Baker Perkins is bringing to the USA market process technology for new snack and candy products that focus on the crucial issue of a healthy diet.
Two significant new ranges of extruded snack that can be made with Baker Perkins processing equipment are being introduced at Process Expo (booth #12118).
The option of replacing traditional savoury fillings with real fruit brings positive nutrition into the extruded snack arena; a totally new selection of innovative shapes creates additional opportunities by adding interest and variety.
Both concepts support manufacturers facing the challenge of a rapidly changing commercial environment, in which traditional savoury snacks have been singled out for criticism because of high levels of fats and salt.
Co-extruded fruit filled snacks can be marketed to both children and adults as ‘good for you’, while still offering the taste and convenience that consumers demand in a snack product.
The concept involves the replacement of conventional savoury fillings with a fruit filling.
These use highly concentrated fruit pastes from Taura Natural Ingredients, who have worked closely with Baker Perkins on the development of these products.
The key to their appeal is the combination of an intense fruit flavour with a crunchy cereal.
The low moisture activity of the Taura pastes ensures that the
crispness of the shell is maintained so the products can be packed
and distributed in a conventional, convenient format.
The same ranges of shapes and textures used for savoury snacks are
available, and there are many exciting possibilities for different
flavour combinations of fruit fillings.
All the product shapes that have been successful in the savoury snack arena can be replicated: for children this can be a successful introductory point of reference; for adults, the more exotic fruit flavours can be used as a marketing strategy.
The second new concept in co-extrusion is the co-extruded wafer – a thin ‘credit card’ type product that opens up a whole new area of marketing opportunities including dips and countlines.
These slim, flat, rectangular products can also incorporate fruit or savoury fillings; they may be positioned as snacks in their own right or as ‘dipping’ products – perhaps a fruit filled snack into a yoghurt, a healthy peanut butter into savoury spread, or a tomato filled snack into cheese.
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